FREE JOB SEARCH WEBINAR
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The Senior Roles Worth Having Are Filled Before They're Advertised
Join this free webinar and learn the reverse job search system that’s helped 350+ senior professionals stop chasing jobs and start being chosen by the people who hire.
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MEET YOUR TRAINER
Hi, I'm Fred!
I Know What It’s Like to Be Invisible in the Job Market.
After graduation, I landed an unpaid internship while my friends were being hired by Google. When I moved to Singapore in 2011, I struggled even more, cultural differences, a job market I didn’t understand, and a first job that was underpaid and lasted three months before my manager fired me.
My goal was to pivot into tech recruitment. It happened six months later.
Why Me?
Over 15+ years in recruitment and talent acquisition across APAC, I sat on the buying side of more than 2,000 hires at tech companies in Singapore, Australia, Hong Kong and SEA. I learned that the professionals who get hired fastest aren’t always the most qualified, they’re the most visible.
In 2023, I founded TalentFB to teach senior professionals how to brand and position themselves so recruiters and hiring managers come to them. Since then I have coached more than 350 of them through the reverse job search system. Real examples are further down this page, with names changed at their request.
Who This Is For
This free job search webinar is for you if...
The Overlooked Achiever
You’re sending strong applications but getting ghosted, while less experienced candidates get the calls instead.
The Quietly Curious
You’re employed and doing well, but want options ready quietly, from a position of strength, without broadcasting that you’re looking.
The Career Pivoter
You want to pivot into a new industry or function but aren’t sure how to position 15+ years of experience for the move.
Senior Professionals
You have deep expertise but feel invisible to recruiters, watching the market treat you like one more CV in the pile.
Recently Laid Off
You’re navigating a sudden transition and want a faster, smarter way back in than mass-applying to hundreds of roles.
The Hidden Expert
Your results live inside your company, and your LinkedIn profile hasn’t kept up with your career.
WHAT YOU’LL LEARN
5x Key Strategies
Delivered in 45 Minutes.
Position Yourself as The Expert Who Solves an Expensive Problem
Most senior professionals are seen as one more CV in the pile. You’ll learn how to turn deep experience into a clear, expensive problem you solve, so hiring leaders see you as the obvious choice, not another applicant. See real client results here.
Turn Your CV & LinkedIn Into Assets That Attract
Most senior CVs read like job descriptions instead of proof of impact. You’ll learn how to rewrite your CV and LinkedIn around outcomes you drove, so hiring leaders find you before a role even goes live.
Build a Pipeline of Warm Conversations With People Who Hire
Most senior professionals start almost invisible online, a handful of views, no real presence. You’ll learn how to map the people who actually hire for your target roles and open warm conversations ahead of cold applications, with the people who make hiring decisions.
Walk Into Interviews As a Peer, Not a Candidate
You’ll learn the mindset and preparation shift that lets you walk in as an equal who solves problems, not someone hoping to be picked.
Negotiate to Be Paid What You're Truly Worth
You’ll learn the leverage points that let you negotiate from strength, once the right people already see you as the obvious choice.
REAL RESULTS
How Senior Professionals Get Found Instead of Overlooked
Real clients. First names changed at their request, because most were searching while still employed.
Daniel, VP Engineering
4 first-round interviews in 3 weeks, 2 final offers, and a new VP Engineering seat at a Series C fintech.
Priya, Head of Product
Inbound messages turned into 3 interviews and a Head of Product role at a scaling healthtech.
Marcus, Director of Data
5 interviews at Director-plus level and a Head of Data offer at a regional marketplace.
Hassan, Head of Engineering
After a layoff, 3 interviews in the first 2 weeks and a Head of Engineering role at a logistics scaleup.
Lena, CPO
A CPO role at a Series B company, plus a board observer seat.
Sofia, Head of Growth
A Head of Growth role at a venture-backed eCommerce startup.
How Professionals Got Real Transformations
Your Next Job Offer Starts With Being Found, Not Applying.
Join This Free Webinar To See How.
In 2023, an AI called Frederic Bonifassy one of the top 3 candidates in the market. Four months later, he was let go. This free 45-minute webinar shares the reverse job search system he built afterward, the exact one that has helped 350+ senior professionals get found by the people who hire, instead of competing in the applicant pile.
Your FAQ
1-Who is this webinar actually for?
It’s built for experienced professionals, roughly fifteen years in and up, who know they’re good at what they do but feel overlooked by a market that keeps treating them like one more CV in the pile.
2-I've been applying to lots of roles online. Isn't that what you're supposed to do?
That’s exactly the assumption we’ll unpack. The session shows you the reverse: how to become visible and credible enough that the right people approach you, so you spend less time applying and more time choosing.
3-Do I need a big LinkedIn following, or to be good at self-promotion?
No. Most of the senior professionals I work with start almost invisible, a handful of views, no real presence, and a quiet discomfort with self-promotion. The system isn’t about becoming an influencer, it’s about positioning your existing expertise so the right decision-makers recognise it.
4-Is this just going to be a sales pitch?
The session is genuinely built to be useful on its own. You’ll walk away with the core framework and specific things you can act on the same week, whether or not we ever speak again. I do mention coaching briefly for those who’d rather have a guide beside them.
5-Will this work for me if I'm employed, senior, or in a tough market?
Yes. If you’re employed, this is how you build options quietly, from a position of strength, without broadcasting that you’re looking. If you’re senior, the hidden market is where your kind of role actually gets filled, and a slower market makes being found more valuable.