For Founders & CEOs
Top talent is researching you right now. What do they find online?
If a top candidate Googled you today, would they want to work for you? Most CEOs don’t know and it’s costing them their best hires.
Three numbers that explain why your next hire might already be slipping away.
Best candidates are off market
Candidates research the CEO first
Cost of one wrong senior hire
THE TALENT MARKET REALITY
While you've been heads down building the business, your competitors hired the talent you needed.
Your competition isn’t just offering better salaries. They’re offering visible, inspiring leaders that people want to work for. The best talent researches who they’ll report to before they even apply.
Trust visible leaders
Of professionals say they’re more likely to trust a company whose CEO and senior leaders are active on social media.
Lower cost per hire
Companies with strong employer brands see a 50% reduction in cost per hire and attract 3.5x more applicants.
Days Lost
Every time you’re forced to hire reactively, you lose 60 90 days you can’t get back. While you’re scrambling, the best candidates are already gone in under 10 days.
More applicants
Strong employer brands attract 3.5x more qualified applicants than companies with weak or invisible leadership presence.
THE STAKES
What changes when top candidates
Know Your Name
✕ Top candidates don’t know who you are
✕ Hiring is reactive scramble when a role opens
✕ Bad hires cost $100K $250K+ each time
✕ Candidates hesitate they go to visible competitors
✕ Talent acquisition is slow and expensive
✕ Months of training wasted on wrong hires
✕ Can’t plan headcount always catching up
✓ Top candidates seek you out proactively
✓ Hiring is strategic warm pipeline of future hires
✓ Right hires save you years and millions
✓ Candidates are excited they want to work for you
✓ You fill roles in days, not months at half the cost
✓ Media coverage and recognition compound your authority
✓ Strategic hires who perform from day one
✓ Proactive pipeline means you’re always ahead
THE COST OF INVISIBILITY
PROOF IT WORKS
Industry Examples of What Executive Visibility Achieves
Note: These are industry examples, not Frederic’s clients. They show what becomes possible when a CEO’s personal brand becomes their most powerful hiring asset. For real client results, see below.
Piyush Gupta
CEO, DBS Bank
Transformed DBS into “the world’s best digital bank.” His visibility made DBS a magnet for top tech talent who wanted to work at a bank that thinks like a startup.
Tan Min Liang
CEO, Razer
Built one of Asia’s most recognizable personal brands. His social media presence made Razer a destination employer for engineers and designers worldwide.
Anthony Tan
Co Founder, Grab
His founder narrative attracted not just investors, but top operators from global tech companies who wanted to be part of the Grab story across Southeast Asia.
Forrest Li
CEO, Sea Group
His reputation as a visionary operator attracted world class talent from Google, Facebook, and Amazon to Singapore people who wanted a leader with ambitious vision.
CLIENT OUTCOMES
Real Results from Real Executives
Christian
CEO APAC, Teads
150 person team built from 1 | $100M+ revenue | 100% leadership retention since 2017 | 12 markets
“Frederic helped us build a leadership brand so strong that top operators across Asia were reaching out to us we stopped chasing talent and started attracting it. Every senior hire since has come through warm inbound.”
Christian, CEO APAC, Teads
Christophe
COO, Toku
Senior talents attracted in under 30 days | Instant credibility across APAC | 3x faster hiring cycle
“Before working with Frederic, I was invisible online despite 20 years of experience. Within 60 days, the right operators were finding me. Talent acquisition went from a 6 month process to weeks.”
Christophe, COO, Toku
Mark
GM APAC, Lark (ByteDance)
Featured at NRF APAC | Multiple industry event invitations | Unsolicited LinkedIn endorsements weekly
“When a team is pushing hard to scale, there is NOTHING better than getting unsolicited endorsements on LinkedIn from people you’ve never even met. That’s executive authority at work.”
Mark, GM APAC, Lark (ByteDance)
THE FRAMEWORK
The TalentOS: 3 Phases to Executive Authority
From invisible to irresistible, a proven 6 month system that makes top talent come to you.
01
Foundation
WEEKS 1 2
We transform your LinkedIn profile into a talent magnet.
Executive positioning, SEO keywords, visual identity.
02
Authority
WEEKS 2 4
We build your content engine and thought leadership.
Ghostwritten posts, engagement strategy, newsletter launch.
03
Amplification
MONTHS 4 6
We expand your presence beyond LinkedIn.
Personal website, media placements, awards, speaking.
INVESTMENT
Three Programs. One Outcome:
Attract Top Talent
Executive search fees: $30,000 $80,000 per hire.
The Talent/OS: $8,500. One programme. Every future hire.
Choose the scope that fits your team.
💰 The average client recoups their investment within 90 days from one single hiring decision.
One bad hire costs $100K $250K. The Talent/OS typically pays for itself before Phase 1 is complete.
🛡️ 90 Day Guarantee: If you don’t see measurable improvement in your LinkedIn reach and inbound interest within 90 days, we’ll work with you for free until you do.
AUTHORITY
Solo Founder or CEO
US $8,500
6 weeks · 12 live sessions (1:1)
✓ 1 leader enrolled
✓ Full Talent Magnet Scorecard
✓ Complete profile repositioning
✓ 90 day content calendar
✓ 8 ready to post drafts
✓ Multi channel visibility plan
✓ Engagement playbook
✓ Future Talent Bench system
✓ Complete Talent/OS Playbook
⭐ MOST POPULAR
CEO + 2 Leaders
US $16,000
6 weeks · 12 sessions (group + 1:1)
✓ Up to 3 leaders enrolled
✓ Full Talent Magnet Scorecard (x3)
✓ Complete profile repositioning (x3)
✓ 90 day content calendar (x3)
✓ 24 ready to post drafts total
✓ Multi channel visibility plan
✓ Engagement playbook per leader
✓ Future Talent Bench system
✓ Complete Talent/OS Playbook
✓ Employer Brand Narrative doc
✓ Leadership Hiring Sprint protocol
✓ 30 day post programme support
ENTERPRISE
Full C suite (up to 6 leaders)
US $28,000
6 weeks · 12 sessions (group + 1:1)
✓ Up to 6 leaders enrolled
✓ Full Talent Magnet Scorecard (x6)
✓ Complete profile repositioning (x6)
✓ 90 day content calendar (x6)
✓ 48 ready to post drafts total
✓ Multi channel visibility plan
✓ Engagement playbook per leader
✓ Future Talent Bench system
✓ Complete Talent/OS Playbook
✓ Employer Brand Narrative doc
✓ Leadership Hiring Sprint protocol
✓ 60 day post programme support
THE ROI PERSPECTIVE
ADD ON: MONTHLY RETAINER
Ongoing Talent Attraction Support US $3,000/month per leader
After the 6 week programme, maintain momentum with a monthly retainer: content review and optimisation (8 posts/month), engagement coaching, quarterly visibility strategy refresh, Leadership Hiring Sprint activation for critical roles, and performance analytics with quarterly benchmarking. Minimum 3 month commitment. Available to Talent/OS graduates only.
One avoided bad hire saves $100K $250K. One great hire attracted by your personal brand can generate millions. At $8,500, $16,000, or $28,000, the Talent/OS pays for itself with a single hiring decision and compounds every month after.
Our commitment: If you don’t see measurable improvement in your LinkedIn reach and inbound interest within 90 days, we’ll work with you for free until you do.
YOUR COACH
Frederic Bonifassy
I spent 15 years watching great founders lose their best hires to louder, more visible competitors. As a senior talent executive across APAC, I’ve seen firsthand: the best candidates don’t apply, they’re recruited away from CEOs who built their reputation first.
I help Founders and CEOs build the kind of presence that makes top talent want to work for them. Not just a polished LinkedIn profile, a full executive authority system that fills pipelines without paying $30,000 to $80,000 in recruiter fees.
I don’t do generic personal branding. I build executive authority systems designed to attract talent, investors, and opportunities on autopilot.
If you’re a better leader than your visibility suggests, that gap is exactly where your hiring problem lives.
Years recruiting senior talent across Asia Pacific
Executives placed in APAC leadership roles
Average follower growth for executives in 90 days
4.8/5
Average client satisfaction score
90
Days to measurable LinkedIn growth
$M+
In 30 minutes, find out exactly what top talent sees when they search your name.
What you get in the audit:
→ A review of your current LinkedIn visibility score vs your competitors
→ The exact keywords top talent in your space is actively searching
→ A 3 priority action plan to fix what’s broken delivered on the call
⏰ Limited to 4 audits per month. Only 3 spots remaining this month. Book now to secure your spot.
FREQUENTLY ASKED QUESTIONS
Everything CEOs and Founders Ask Before Booking
Q1: How is this different from hiring a generic LinkedIn ghostwriter?
Ghostwriters write content. We build an executive authority system designed specifically to attract talent. Every post, keyword, and profile element is engineered around the searches top candidates make before applying. The result is a proactive pipeline, not just more followers.
Q2: I don’t have time to post on LinkedIn. How does this work?
You review and approve, we do everything else. Most clients spend less than 30 minutes per week. We write every post in your voice, handle the content calendar, and coach you on 2 to 3 strategic comments per week. The framework is built for executives who are already stretched thin.
Q3: We already use an executive search firm. Why would we change?
You don’t have to choose one or the other. But ask yourself: how much did your last three hires cost in fees? Executive search typically runs $30,000 to $80,000 per hire. The Talent/OS is a one time programme that creates an ongoing pipeline. Most clients see it pay for itself with a single avoided search fee.
Q4: How quickly will I see results?
Most clients see measurable increases in LinkedIn profile views and inbound messages within the first 30 days of Phase 1. Warm candidate inbound typically begins appearing in weeks 6 to 10. The full talent pipeline effect compounds over 3 to 6 months as your authority builds.
Q5: We’re a team. Should our whole leadership group do this?
Yes, and it compounds. When multiple leaders in the same company are visible, candidates research your culture, your values, and your trajectory before you even post a role. The LEADERSHIP and ENTERPRISE tiers are specifically designed for coordinated team visibility. One leader is powerful. Three is a talent magnet.
Q6: What if it doesn’t work for us?
We offer a 90 day guarantee. If you don’t see measurable improvement in your LinkedIn reach and inbound interest within 90 days, we keep working with you for free until you do. We’ve never had to activate it, but it’s there.
Q7: What does the Free Talent Magnet Audit actually involve?
It’s a focused 30 minute session where we review your current LinkedIn visibility score against your direct competitors, identify the exact keywords top candidates in your market are searching, and deliver a 3 priority action plan on the call. There’s no pitch, no obligation. You leave with clarity on where you stand and what to fix first.
© 2026 TalentFB · Frederic Bonifassy · talentfb.net · LinkedIn
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